What happens after you apply
Two business days. One editor. A reply either way. Here's the timeline and the criteria, in plain English.
§I · Joining & membership
Your application lands on the desk and an editor reads it the same day or the next morning. They open your Instagram, read recent posts, and write back inside two business days.
What "reading your application" means
- Your application note is read in full — not skimmed
- Your Instagram profile is opened and scrolled — not just the bio
- If you've linked a portfolio, we click it
What gets a yes
A clear point of view, a body of work that has internal consistency, and an Instagram setup that's compatible with our publishing flow (Business or Creator account).
What gets a polite no
Profiles that read as primarily promotional reposts; accounts that don't post; or styles that don't fit the kind of campaigns currently on the desk. "No" is rarely permanent — we'll often suggest reapplying after you've shipped a few more pieces.