What we will
not do, in writing.

Trust, at this club, is not a badge — it is a stack of standing documents kept on one shelf. Identity, data, payouts, conduct, disputes, disclosure, access. Each is read by the desk before it is asked of a member or a brand. Each is published, dated, and revised in the open. The list below is the shelf; click any spine to read the page.

×
Volume I · MMXXVI
Seven chapters, one shelf.

Identity · Data · Payouts · Conduct · Disputes · Disclosure · Access. Every chapter on this page links to the document that runs it. Nothing here is summary; everything here is the source.

Chapter §VI
Disclosure

On honest labelling.

The category is defined by sponsored work and sponsored work is governed by law. The Editorial Standards are the desk's standing rules on disclosure — by jurisdiction, in writing, before a brief opens.

— a closing reading —

Why we publish all of this.

Most of the category does not. Direct competitors keep their terms one level deeper than they need to be, their data practices on the back of a sales call, and their dispute path on a quiet line of an AGB. The pattern is not new; the pattern is what made the category feel like a bidding war in the first place.

We took the opposite line because the small club we want to run is the one a member can read in advance. The desk does not have a private policy that says something different than the public one. There is no tier of member with a different DPA. There is no campaign clause that the brief contradicts. Everything that runs the club is on this shelf. If a document is not here, it is not running anything.

If something on the shelf reads opaquely, write to us — we will rewrite the page or the line, and re-issue with the new revision date. Trust is a writing problem before it is a security problem; we want to be the desk that holds the writing to a high standard.