Business or Creator account — and how to switch

The Graph API publishing scope only works on Instagram Business or Creator accounts — not Personal. This is a Meta requirement, not ours. The good news: switching takes about thirty seconds, and you can switch back at any time.

How to switch (iPhone / Android)

1. 01Open the Instagram app
2. 02Tap your profile icon → the three-line menu
3. 03Settings and privacy → Account type and tools
4. 04Tap "Switch to professional account"
5. 05Choose "Creator" (recommended for individuals) or "Business"
6. 06Pick the category that fits — you can change it later

Creator vs. Business

• ●Creator — designed for individuals (writers, photographers, musicians, artists). Cleaner profile, no contact buttons by default.
• ●Business — designed for brands and shops. Adds a category label and contact buttons (call, email, directions).

Either works for Nexus campaigns. Most members go with Creator.

What changes (and what doesn't)

• ●Your follower count, posts, captions, and DMs all stay the same
• ●Your profile becomes public (a Meta requirement for the professional types)
• ●You gain access to Insights — your own analytics dashboard
• ●You can switch back to Personal at any time from the same menu